Recently the CBC radio program, "Q" with Jian Ghomeshi, aired an interview in which he spoke to Suzanne Boyd, editor of Zoomer Magazine, the magazine published by CARP (Canadian Association of Retired People). Moses Znaimer, Executive Director of CARP had rebranded the CARP magazine with the name "Zoomer", defining a "zoomer" as a "boomer with zip".
Suzanne said the new definition of a boomer was someone over the age of 45. Hmmmm, I'm not sure a lot of people that age would enjoy being lumped together with people a whole generation older.
Mireille Silcoff, a journalist for the National Post was on the line with Jian and Suzanne. Her position was that the new Zoomer magazine was schitzophrenic - trying to attract a wider demographic that really didn't have a lot in common. Mireille wrote in her National Post column a piece called, "Against Zoomerism". I quote:
Moses Znaimer’s Zoomer is a glossy magazine for “boomers with zip.” It is also the most depressing magazine I have read in a long time. Flipping through the pages of Zoomer is the magazine equivalent of watching an unmedicated schizophrenic have a conversation with himself about aging. With manic speed it seesaws from ads and articles which call one to “accept aging” and “enjoy age for all its riches” and be “pro-age,” to those about “stopping the clock” and “defying aging,” and, of course, “anti-aging.”You can read more at: http://www.nationalpost.com/Mireille+Silcoff+Against+Zoomerism/2944021/story.html
Have a great day!
